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Difference between SEO and SMO

Author : Ashish Pandey ,

You are here for finding major and minor  Difference between SEO and SMO. Let’s start with Exact and point to point.

SEO and SMO are two different leaves from the same tree of Internet Marketing.  As leaves of the same tree, both serve the purpose of increasing traffic to websites. However, SEO and SMO are fairly different from each other and utilize different techniques to attain their objectives. Let us dive deeper into their differentiation and techniques.

The word SMO stands for social media optimization. Its purpose is to use social media sites like Facebook, Twitter, LinkedIn to increase traffic to a website.

The idea behind a successful SMO is to increase awareness of a product/brand/event by using a number of social media kiosk and communities to generate viral publicity.

On the other side, SEO i.e. Search Engine Optimization focuses on increasing the traffic to a website by improving its ranking in the search engines.

It uses a collection of techniques, procedures & strategies to increase the number of visitors to the particular website or web page by getting a high-ranking position in the Search Engine results page (SERP). Basically, a user is more likely to visit the site showing up as 1st in the rankings compared to a 7th ranked site.


 Basic Difference between SEO and SMO

Lot of us is asking about Difference between SEO and SMO. Here is best and simple answer of your’s question based on Search Engine Marketing.



1 SEO targets certain keywords. It takes into consideration how search engines work, what people search for and much more SMO takes advantages of online audience on social media
2 Via SEO, First the quality of the site is improved which directly results in improved rankings in search engines SMO has no role in the improvement of site quality. It targets on improving the presence and awareness of the website on social media platforms
3 It’s a time taking process. The improvements made to a site takes time to be picked up by web crawlers Relatively much faster than SEO
4 SEO need skills to get appropriate result Only basic internet skill need
5 In Seo, the task like tracking button or page, or work on Google data structured need Knowledge of basic coding languages like HTML, CSS, Javascript etc are essential. Basic skills like the ability to navigate through the internet are usually enough for a successful SMO.
6 Search engines such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc Social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, et


For our next blog topic, we would be discussing some LATEST EFFECTIVE SEO TECHNIQUES 2017 which can provide a boost to your website’s visibility in search engines.

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If you have any question regarding SEO or SMO,  please comment below. We will reply you soon. 



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